![]() With other blogging tools, you’ll need to export and import your posts. If you’re using Blogspot and want to move to a host of your own, the transition is easy: just click on the Switch To FTP link and fill out a form, and your existing blog will be moved (see “Blogger Upgrade”). Otherwise, they supply the same tools for building a blog and posting to it. In fact, the only difference between Blogger and Blogspot is Blogspot’s hosting service. (For more on hosting, see “Blogging Tips and Tricks.”)īlogger– Of the three tools that come without hosting, Blogger is by far the simplest. However, it also means that you’ll have to fix problems yourself if any occur. Beyond that cosmetic effect, using your own host with Movable Type or WordPress means that you’re running the blogging software on your own server, not someone else’s, so you have complete control over your blog. The most immediate advantage of this is that you get to use your own domain name, instead of a lengthy URL that includes the name of your service. The other three tools (Blogger, Movable Type, and WordPress) let you put your blog on whatever Web host you want. But to go further, even to do something as simple as change the links in your sidebar from the default ones (links to “Edit Me” are sure signs of a blogging newbie), you’ll need to learn some code. You can adjust your blog’s settings, and you can even tweak its layout (a bit), without digging into any code. Just start an account, name your blog, choose a template, and start posting. If you just want to enter plain text and upload images, it’s got everything you need and doesn’t require any HTML knowledge. But, again, you have to pay for the increased level of service.īlogspot– For a simple solution that doesn’t cost money, check out Blogspot. The Plus and Pro accounts offer more flexibility and power, letting multiple authors contribute or letting you run multiple blogs yourself. For example, its Mixed Media Layout designs look like promising ways to share photos and even video-but you can’t use them without learning some HTML tags. At the Basic level, TypePad is pretty limited unless you know some HTML. You can try it out for 30 days after that, you’ll have to pay $5 to $15 per month (or $50 to $150 a year), depending on the service level you choose (Basic, Plus, or Pro), to keep adding to your site. For one, it’s the only blogging service described here that doesn’t offer a free version. For example, Yoast created a plugin that links to posts and pages.But TypePad has drawbacks. Many SEO plugins will automatically create a sitemap for you. A sitemap is simply a list that links to all of your posts and pages. One of the cool things about blogs is that, because they’re always putting out new stuff, Googlebot usually crawls them all the time.īut to make it super easy for Google to crawl and index all of your posts, I recommend using a sitemap. In that case, you can keep them around.īut if you’re like most bloggers, your category and tag pages should have the noindex tag applied to them. The only exception to this rule is if these pages bring in traffic to your website. That way, these somewhat useless pages won’t get indexed by search engines. This is why I recommend that most sites add the “noindex” tag to category and tag pages. Noindex Category and Tag PagesĬategory and tag pages are almost 100% duplicate content. So instead of anchor text like: “this post”, use anchor text: “this post about user experience”. Instead, you want to put your blog on a subfolder, like this.Īnd while you’re in there, make sure to use anchor text that describes your post. If your blog IS your site, you don’t need to worry about this.īut what if you’re a SaaS business? Or do you sell services?īack in the day, people used to put their blogs on subdomains, like this:Īs it turns out, subdomains aren’t very SEO-friendly. Once you have those plugins in place, it’s time to… Put Your Blog On a Subfolder But fast-loading pages can give you a slight boost. Compress images for speed: Page speed won’t make or break your rankings.Make it easy to create an SEO-friendly site structure: For blogs, this means being able to easily noindex pages and posts that you don’t want search engines to index.Create a sitemap: An XML sitemap helps search engines find all of your blog’s post and pages.Help you optimize your title and description tags: That way, you can write SEO-optimized titles and meta descriptions.The important thing is that you use the right types of SEO plugins on your blog. ![]() The exact plugin doesn’t matter all that much. ![]() ![]() And there are similar SEO plugins for almost every blogging platform out there. ![]()
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